Thursday, May 17, 2018

Any day now...

I know I've been saying it for a while, and you're probably getting sick of hearing it. We're STILL waiting on our TTB license to come in before we can start brewing. Trust me when I say there is no one more frustrated that I can't serve you our beer than me. That said, we're not just sitting around with nothing to do. The last 3 months have been very busy. More on that below, but first...

Upcoming New Main Brewing Events!

We've also been busy booking entertainment and organizing fun events for you all to enjoy at New Main! Here's just a few coming up in the next few days and weeks:

Friday, May 18th

Outstanding live music featuring some great covers and medleys of your favorite songs. Turkish Texans Food Truck will be on hand with an excellent menu featuring hot dogs, gyros, and some creative combinations!

Saturday, May 19th

Live music, crawfish, a bouncy house, and a chance to be an extra in a BIG Review TV spot featuring New Main Brewing! You can only purchase crawfish through tickets sold on the Facebook event page (so we know how much to order), so order yours before the deadline - noon Friday, May 18th!

Sunday, May 20th

Grab your mat and get ready to laugh your worries away while several goats (and piggies!) help you with your yoga session. Tickets for this event are also available through the Facebook event page, so grab yours now!

Friday, May 25th

Brian Breckenridge has put together a cast of comics that are sure to keep you in stitches. This intimate club-style show will fill the Conversation Room with laughter, and you don't want to miss it!

You can find all of our many upcoming events as well as news and updates on our Facebook page, here.

Now on to the wordy part!

With Mr. David Gill managing the Taphouse, I've been able to switch my attention to preparing our equipment and recipes for production. As soon as we get the green light, you won't see me for a few weeks because I'll be chained to the brewhouse churning out just as much beer as humanly possible. Just imagine an 80s montage with me in a headband & muscle shirt, the boil kettle steaming artfully in the background, a needless scene with me jogging on a beach, and Survivor belting out Eye of the Tiger. Yeah, that's totally what it's going to be like. Maybe no beach.

The plan is still to begin brewing on our pilot system as often as we can manage so that there is at least one New Main beer on our wall at any given time. We will also begin testing some of our one-off treatments of each beer every now and then to showcase how each beer can change with the addition of different ingredients. By the end of the year, we hope to have our 5 barrel brewhouse set up and running in the back corner of the Taphouse (behind the community signature walls), and New Main Beer flowing freely into your glasses.

We've heard a lot recently from the craft beer fans in DFW that they are eager to try our beer, but not quite so eager to arrive at the Taphouse only to find other breweries and cideries decorating our tap list. Again, I feel you guys. I wanted to open a brewery, not a taproom, but bills gotta be paid while we wait for our license. Every pint of Texas beer or cider you drink between now and then just helps us get that much closer to serving our beer to you. The sooner we can get brewing, the sooner New Main Brewing can be what we always wanted it to be. I said it before: Never lose your dream, but let it change shape a little.

Most often, those who have not tried our beer in the last 2 years of tasting events ask us, "What's your signature beer or style going to be?" I love this question because people expect an answer like hoppy, or sour, or strong beers. My answer is always this: 

Our signature style is education.

With craft beer only at about 13% of the total US Beer volume, we still have many hearts & minds (and taste buds) to win over. There are still a lot of thirsty folks out there laboring under the delusion that American Light Lager is somehow a whole other species from craft beer, when in reality it's just one of hundreds of styles of the same drink. If you like American Light Lager, I can point you to several DFW breweries who are making excellent examples of the style. 

But we encourage you to branch out and see what other styles you might like as well. No reason to limit yourself to one item at a buffet! New Main will offer five common craft beer styles: Wheat beer, Pale Ale, IPA, Porter, and Stout. Each is brewed according to style guidelines so you know what to expect before your first sip. Where it gets interesting is when we start releasing special versions of these five recipes with unique ingredients like hatch chiles, lavender, rosewood, etc. Each beer will have different treatments that accentuate the Main style, but ultimately create an all New beer.

Whether you're trying craft beer for the first time or studying for your Master Cicerone certification, New Main Brewing is the place to come and enjoy everything craft beer has to offer. Great tasting beverages, thoughtful discussion, stories of adventure and hilarity, or just the simple pleasure of reading your favorite book in our Conversation Room with a pint of your New Main beer. We're building this brewery for you to find whatever your New Main may be.