Tuesday, June 7, 2016

Building a Brewery: Week 1

As promised, we will be updating all of you weekly with our plans and progress as we bring New Main Brewing Company to life. The first week has been an eye opener in various ways...

Social Media
I thought I already used social media pretty extensively, but I was on a completely different level compared to what is required of startup companies getting off the ground. I'm sure most of you who haven't already filtered our posts out of your feed are growing weary of our relentless linking and sharing and calls to action. All we can say is thank you for your continued support! I know this can come off a bit spammy, but there is literally no other way to connect with people we've never met short of taking a sabbatical from work and personally visiting each of the 6 million residents of DFW. We have to eat, so we will continue working and Facebooking, and I hope we can count on all of you sharing at least one of our posts each day to grow NMBC one social circle at a time.

Tasting Events
HUGE shoutout and thanks to Dr. Jeckyll's Beer Lab and Kool Keg for allowing us to hold our tasting events at their venues. Seriously, folks: if you don't know about these places or haven't given them a try yet, these are the lighthouses of craft beer in Arlington calling wayward craft beer fans out of the sea of the big three into the sweet embrace of great beer. All poetry aside, these places rock not only for their unwavering support of local craft and their outstanding selection, but also for the knowledgeable staff and excellent prices for delicious craft beer by the pint and/or growler. 

We were very happy to see some new faces at each of these events as we poured tasters of our spiced wit, American IPA, Belgian rye IPA, tropical stout, and porter. All of your feedback was much appreciated, so keep it coming. Tell us what you really think about the beer. We want to make the beer you want to drink!

We've also been working diligently on producing a couple videos to share our story and what sets us apart from the myriad other brewers in this great nation. There is a sneak peek of our "Brewer Shaming" video (a spoof of the "Pet Shaming" phenomenon that has swept across the internet) on our Snapchat, Facebook, and Instagram feeds. Make sure you check those out, and keep an eye out for the full YouTube video coming soon. 

We are also in the process of producing a traditional introductory video that you can share with all of your friends and family that don't know about us but would like to. We have been traveling all across Arlington, Dalworthington Gardens, and Pantego to capture what this community means to us and what we hope to add to it in return. We hope you enjoy it!

We are immensely grateful for those of you who have contributed to our opening fundraiser by making a donation and/or buying one of our "Coming Soon, Thanks to Me" t-shirts from our booster.com campaign. We've recently added a few different color options, so if heather gray wasn't your thing, you can now choose from green, red, blue, and black as well. Hell, if you want a couple different colors to choose from, go back to booster.com/new-main-brewing-company and get you some! The campaign will be over June 19th, so make sure you're telling everyone about the great new brewery they could help build! Once the campaign ends, the shirts will be printed and shipped out, arriving by the first week of July. Those of you in the Arlington area can save $10 on shipping if you select to pick up your shirts directly from us, so let us know if you'd like to do that!

Upcoming Events
With the success of the first few events, we are dreaming big for the next few. We are still hammering out some details, but we hope to have a few parties catered by local businesses and perhaps even a few musical guests to serenade you while you try our beer for free. Our goal is to entertain you this summer while sharing who we are and what we love to do with you and your friends. We hope to see all of you and make new friends along our brewery building journey.

Last but not least, our official LLC paperwork arrived in the mail, bound in a handsome maroon leather booklet, no less. This was one of those sinking-in moments where the realization of what we're doing hit me. This whole process is very exciting, but it is NOT for the faint of heart. Before all is said and done, several people's livelihoods will depend on decisions I make daily. We are staking our entire reputation both personally and financially on our passion for this endeavor. I tend to wear my emotions on my sleeve, and I know I've already let a few "HOLY $#!+" moments affect the people close to me. Part of this process will be a personal growth for me and Amanda as we learn how to effectively and efficiently run a business, and I hope we have the opportunity to make it up to those people as we go along.

I want to express a sincere thanks to each of you playing your part in this story. We CANNOT do this without each of you, and please know that your continued support is the ONLY thing keeping us going. We hope to see y'all at the next tasting! Details soon!

No comments:

Post a Comment